Technology for the data-driven world.
We provide the technology stack needed to safely collect, process and use consumer data for marketing purposes. Our background is digital marketing, so relevance and performance is what we deliver.
Sometimes segments are not enough: ⊕
Most DMPs in the industry work by assigning users to segments, and some by having an expiration date. This means they will always respond with "yes" or "no" to a simple question "is the user in that segment?". But what if the question is not simple?
Evolutive metrics generate far more relevant data profiles for your business.
♜ Avandor Profiling Engine lets you truly understand what makes each consumer "tick" by analyzing various facets of their interactions individually.⊕
Say for example that you show a user a list of products and he or she clicks on the 3rd, 7th and 21th. Why did he select those specific items? What is the price? What did they have in common? What does that mean about the user? What is he likely to purchase next time? What else would he be interested in?
We can help answering all these questions using big data.
A simple, but powerful API ⊕
- set/update/delete any number of custom metrics;
- metrics individually decrease over time based on your settings;
- long-term, short-term and mixed profiles always available to base your decisions upon;
- can be queried from any application via API
- uses any user identifier you provide, or several at once
- only charges per write action, regardless of how many metrics are updated;
- no charge per read query
Inspiration & Use-cases:
Product recommendations for e-commerce
From the basic time spent on page up to the more complicated active time, scroll depth/direction, on-page engagement, what items were clicked, and going up to viewability for specific content on page.
Dynamic bidding for retargeting
You may launch data actions based on combinations of keywords found in specific places (page title, url, description, keywords, main body, only headlines, etc) in order to improve the accuracy of your research. Exclusions also available.
Detect intention to perform specific actions
In addition, you can also set your triggers to run depending on date-time parameters (specific dates, hours, weekdays, months), referral, session properties (source, landing page, pages visited, etc)
Enrich your analytics and audience data
In addition, you can also set your triggers to run depending on date-time parameters (specific dates, hours, weekdays, months), referral, session properties (source, landing page, pages visited, etc)
Build prediction models based on this data
In addition, you can also set your triggers to run depending on date-time parameters (specific dates, hours, weekdays, months), referral, session properties (source, landing page, pages visited, etc)
You own the data
At any and all times, all the data generated by the Profiling Engine is yours and yours alone. It is stored in a separate "bucket" belonging to your account and deleted you wish. It may sound basic, but many DMP providers out there mix data from clients or even use it for their own purposes.
All the data is stored in a private Avandor DMP instance.
GDPR considerations
When using the Profiling Engine you are the data controller and Avandor is processing on your behalf. Firing any call to the engine, will automatically presume you have the appropriate consent for profiling from your users for this activity.
Our team is here to help
Working with data is quite new to most clients, who find it difficult to integrate it in their day-to-day activities. Our digital agency and marketing background allows us to function also as a "data agency" for some of our clients, providing anything from advice to fully managed service and integration with client's ecosystem.
Consumer Profiling engine is an essential building block of the Avandor Exchange, and is available within Avandor DMP at no cost or as a standalone service.
It has been in use for a while now, covering mainly digital marketing and complex political marketing strategies, but also powering up product recommendations and being responsible for the "wits" of some stand-alone applications such as SoundFeed
