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Taboola Native
- company → Taboola (US)
- operates as → processor
- app type → content
- app purpose → advertising
Description:
Taboola creates the "Around The Web" and "Recommended For You" boxes at the bottom of many webpages. Additionally, it can recommend video content or user-generated content. Taboola is used by content publishers to encourage users to view more articles on the same site, or to gain revenues for referral traffic. Marketers and brands bid for views of their content. Then, an algorithm displays the advertiser's content to certain website users based on the content the user is viewing, the content's length and metadata, the user's history, and other factors.
Processed data:
device.info, geolocation, ip.plain, third.cookies, third.sessioncookies, session.source, page.behavior, session.browsing, purchase.intent, visited.pages, visited.products
Data Handling:
profiles, unified, segments, statistical, modeled, combined, crossdevice, shared, monetized, shared.clients, shared.sub
About Taboola
Taboola creates the "Around The Web" and "Recommended For You" boxes at the bottom of many webpages. Additionally, it can recommend video content or user-generated content. Taboola is used by content publishers to encourage users to view more articles on the same site, or to gain revenues for referral traffic. Marketers and brands bid for views of their content. Then, an algorithm displays the advertiser's content to certain website users based on the content the user is viewing, the content's length and metadata, the user's history, and other factors.
- country: US
- certifications: N/A
- related companies: N/A
- data handling: N/A
Avandor Consent uses the above information to automatically detect most popular applications running on our client's websites (alongside cookies and other technologies) and to display this information to the user, to provide the right to be informed about all data processing.
discover Avandor Consent → detect apps on your site →Disclaimer: This information is based on our own industry knowledge, interviews conducted with various technology companies, information found publicly as well as vendor's privacy policies. If you believe any information to be inaccurate or have any questions regarding this page, please get in touch
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