Avandor Exchange:

The collaborative DMP for connected digital ecosystems.

We help publishers and brands safely build and use a cooperative data pool, that's free of charge.

There is strength in unity. In our experience, except for retargeting data, most clients need data that someone else has. This is why we have created and are now operating a collaborative DMP for the benefit of all our clients that share our vision.

We learn from multiple sites and build individual anonymous profiles for users that can be used by any client for their marketing purposes.

All Avandor clients can opt-in to contribute very basic traffic data (while keeping their high-value 1st-party data private). In doing so, they usually get access to a lot more insights and a great value for each data point they share with the public DMP.

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At a glance:

Up to 300 free metrics per user profile

For each consumer, on top of any existing client 1st or 2nd party data, Avandor will add up to 300 additional 3rd-party metrics collected from accros the web. Think of the insights and targeting options you get.

Data even about your first-time visitors

Even though the client's DMP sees users for the first time, there are good chances the public Avandor DMP will already know something about them, allowing for proper targeting and optimization even without existing 1st party data.

Industry benchmarking

Without ever getting access to any client's data, this option gives possibility to assess how your website conversion or campaign's response is performing compared to the industry's average, min and max. Pretty useful when wanting to optimize, right?

Added scale to existing data

As the client's Avandor instance has access the the public DMP data, its audience lookalike modeling feature can use all available metrics to expand the reach based on the profile of clients in the 1st party audience data. Each interaction is measured across hundreds of metrics, so there's never shortage of insight.

Audience Research

Find out how many people you can reach that fit a given profile or look like your top converting customers. Also what are they interested in, which types of content they consume and a lot more.

Content research

Find out what various sites write about, what content type is more consumed and what's a probable audience profile for 100,000's of websites in the ecosystem. Also access detailed search functionalty to learn which websites cover specific things.

How is the data created?

Most of the data is measured. As people browse the web and move from site to site Avandor Exchange will automatically read and classify using its own algorithms the content available on those pages, and use the resulting information to update each user's profile of interests.

Some metrics are modelled based on others. We use internal advanced algorithms to determine if a person is a man or a female for example based on the content they read online. We do so with about 85% accuracy.

Most metrics expire in time to keep being relevant. As people's interests evolve over time, so do the metrics available within the Avandor Exchange. If a user does not manifest interest for a specific topic for a while, it will completely disappear from its profile.

What data is available?

All metrics are available for targeting and audience analytics combined with your own 1st party data. 

  • Age, gender, income, education
  • Relationship and parental status
  • Various user traits (car, house etc.)
  • Political behavior
  • Psychographics
  • Long-term interests (100+ topics)
  • Recent interests (500+ topics)
  • Top keywords
  • Web usage (site types and industries)
  • Purchase intent
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Where can I use this data?

Anywhere you want. We do not limit the usage to a specific use-case or inventory. Here's a list of what you could do:

  • target ads by our metrics
  • model lookalikes & predictions
  • personalize the content on your homepage
  • run ads with dynamic messages
  • sync data into your DSP
  • get extended audience insights for a site or campaign
  • and more

Got something in mind? Inquire about your project and we'll tell you what is possible.

GDPR roles

When using Avandor Exchange , both you (as site owner) and Avandor act as joint data controllers. You need to obtain proper consent for profiling purpose before firing the Avandor Exchange code. If you need help with getting valid consent, also check out Avandor Consent →

User's rights

Event before the GDPR era, Avandor Exchange complied with all GDPR requirements, and provides the user the right information, real-time access to data and observes its rights, including the right to be forgotten.

We're happy to help

Working with data is quite new to most clients, who find it difficult to integrate it in their day-to-day activities. Our digital agency and marketing background allows us to function also as a "data agency" for some of our clients, providing anything from advice to fully managed service and integration with client's ecosystem.

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For more information or a demo call +4072 893-9780 or get in touch.