Technology for the data-driven world.
We provide the technology stack needed to safely collect, process and use consumer data for marketing purposes. Our background is digital marketing, so relevance and performance is what we deliver.
We provide the technology stack needed to safely collect, process and use consumer data for marketing purposes. Our background is digital marketing, so relevance and performance is what we deliver.
A simple visit on a page doesn't say much about the user's real intention. Sometimes it is important to filter just the users that have a special kind of interaction with the page. And here's how we can help:
From the basic time spent on page up to the more complicated active time, scroll depth/direction, on-page engagement, what items were clicked, and going up to viewability for specific content on page.
You may launch data actions based on combinations of keywords found in specific places (page title, url, description, keywords, main body, only headlines, etc) in order to improve the accuracy of your research. Exclusions also available.
In addition, you can also set your triggers to run depending on date-time parameters (specific dates, hours, weekdays, months), referral, session properties (source, landing page, pages visited, etc)
All the data available in the Avandor Exchange about a user can be automatically accessed and used as filter when creating Smartpixel rules. This way, you could only deploy a trigger for women interacting with certain pages.
The SmartPixel does not collect any data on its own, instead just fires data collection mechanisms of other systems.
If you choose to store it in the Avandor DMP, then we will store it in your own private bucket that gets removed when you say so.
If you store data into other DMPs / systems, make sure your vendor is compliant with the GDPR rules and ackowledges your sole ownership.
When using Avandor Smartpixel to collect data both the site owner and you (as data collector) are joint controllers, while Avandor acts as technology processor on your behalf.
The site owner needs to obtain proper consent for profiling purpose before firing your Smartpixel. Learn more about profiling under GDPR here →
Working with data is quite new to most clients, who find it difficult to integrate it in their day-to-day activities.
Our digital agency and marketing background allows us to function also as a "data agency" for some of our clients, providing anything from advice to fully managed service and integration with client's ecosystem.
For more information or a demo call +4072 893-9780 or get in touch.